The world’s first official Formula 1 exhibition will open at the IFEMA MADRID in March 2023. The 90-minute immersive experience will guide visitors through the past, present and future of the sport.
Formula 1 will open its first-ever official exhibition in March 2023. Opening on March 24, the exhibition will be held at IFEMA MADRID, an exhibition space close to the centre of Madrid. The exhibition will be open for fourth months, until July 16.
First announced in July 2022, the official Formula 1 exhibition has been in the making for five years. Set out across six purpose-built rooms, the exhibition is the result of contributions from leading Formula 1 journalists, historians, engineers, artists and film makers.
In each of the six rooms, F1 fans will enjoy an insight into Formula 1’s past, present and future. Complete with iconic cars from the sport’s history, never-before-seen artefacts, rare archive film footage and educational displays, the exhibition uses technology-led designs to provide an immersive experience for fans of all ages.
Formula 1 CEO Stefano Domenicali says that the new exhibition is the perfect way to honour the sport’s 72-year legacy:
“The opening of this spectacular exhibition marks a significant moment in the history of Formula 1. As the sport continues to grow at an exponential rate, it’s vital that our fanbase remains at the forefront of everything we do. Launching this world-class international exhibition allows more fans around the world to fall in love with F1, while providing the perfect platform for us to honour the sport’s incredible history. I want to thank everyone who has contributed to this project and helped to build an exhibition that captures the heart and soul of the sport we all love.”
The exhibition has been created in partnership with Round Room Live, who have previously produced official exhibitions on Jurassic World, Nelson Mandela and Tupac Shakur.
When will tickets be on sale for the F1 Exhibition?
Tickets for the Formula 1 Exhibition will go on general sale on Thursday December 1 via the exhibition’s official website. You can sign up to the official mailing list to secure pre-sale access to tickets on Tuesday November 29.
Could Madrid host a Formula 1 race in the future?
Interestingly, the city of Madrid recently expressed its interest in hosting a Formula 1 race. In a letter published on Twitter, cabinet minister Enrique López wrote to Stefano Domenicali listing the reasons why the Spanish city would make a good host for a Grand Prix. Perhaps it is not a coincidence that Formula 1 has chosen the city to be the host of the sport’s first official exhibition.
A Formula 1 exhibition may also open in Las Vegas
When it was first announced in July, Formula 1 described its new exhibition as a “unique travelling exhibition”. Madrid is likely to be the first in a series of major cities that the exhibition will visit.
Meanwhile, it is believed that the 39 acres of space which Formula 1 has purchased in Las Vegas to house its pit and paddock complex for the 2023 Las Vegas Grand Prix will be utilised year-round and could run its own exhibition, similar to the one in Madrid.